Email report card

Brief update on how the email campaign is going.

• 100/day is certainly a good rate (weekdays only)

• >6% response rate which is a little hard to track because they are forwarding it to others in their offices

• Ending up with 5-6 calls a day with brokers, but some are just emailing me deals

• Most that have responded have put me on their list

• Two interesting businesses are being investigated from 3 days of emails

• It seems most of the brokers that set up a meeting are high caliper brokers, and that is definitely something I should flag in my CRM

Some lessons I learned so far.

• The longer email is currently leading with double the response rate of the shorter, but I am reserving judgement until the numbers are larger for fear of the law of small numbers

• My sister pointed to a great tool that could have helped with the subject line: www.subjectline.com

• As Roman suggested in the comments on the last post I should have broken my paragraphs down into much smaller segments, after all we are in the age of twitter sized attention spans

What I am unsure about at this point.

• Should I have explicitly said that I was not interested in a buy side arrangement, as most brokers that are calling are offering this service because they don’t have listings for businesses for sale?

  • This might be useful for someone who was working a job and trying to search, but since I am full-time searching I don’t see the value for myself

• Florida apparently has a MLS like that of residential real-estate for businesses and they often co-broker like real estate agents

  • Why would a listing broker want to split commissions in a seller’s market?

  • Side note, when we decided to rent, we almost lost the house we were trying to rent because we asked our real-estate agent to make contact, even though we found it. The first thing she did was ask the property manager to split the commission, and in a landlords market. We were persistent and bypassed the agent, whom we had no agreement with, and contacted the property manager directly.