The long-awaited email campaign to business brokers has finally begun. One of the stories I like to use to teach my children is the tortoise and the hare, and in particular I like to use my version of it. When in high school and working construction with my older brother, our boss, the contractor, asked each of us to build an interior wall. We were given the plans and told to work from them. Now for those unfamiliar with residential framing, these plans aren’t always detailed or accurate. My older brother is a hard worker, and he got right to his wall. I sat down to read the plans. By the time my brother was done, I had measured and sawed the necessary boards, and was just getting started hammering. When some time later, I completed the wall, our boss came over, and asked me to fix my brothers wall. He is the hare, and finished, but didn’t take the time to see if what he had done was right. I am the tortise, and might have taken longer, but got it done right sooner.
Great post as usual. One piece of unsolicited e-mail advice - break up those paragraphs. Something like this...
Tired of dealing with tire kickers wasting your time? I’m a serious business buyer looking to close.
My name is Jordan Novgrod, and I am a business investor looking to buy a successful service business in <State> within the next 6 months, and use that as a platform to acquire other service businesses.
Why me?
I have over $600K in personal liquidity to purchase 1 or 2 great businesses and will leverage the SBA 7(a) loan program for companies priced up to roughly ~$5.5M.
Need more?
I have a comfort letter available from the #1 SBA lending bank.
Let’s close a deal.
If you have listings that fit my criteria, please let me know, and please add me to your list of qualified buyers. Let's connect https://calendly.com/jordanscc/30min.
Great post as usual. One piece of unsolicited e-mail advice - break up those paragraphs. Something like this...
Tired of dealing with tire kickers wasting your time? I’m a serious business buyer looking to close.
My name is Jordan Novgrod, and I am a business investor looking to buy a successful service business in <State> within the next 6 months, and use that as a platform to acquire other service businesses.
Why me?
I have over $600K in personal liquidity to purchase 1 or 2 great businesses and will leverage the SBA 7(a) loan program for companies priced up to roughly ~$5.5M.
Need more?
I have a comfort letter available from the #1 SBA lending bank.
Let’s close a deal.
If you have listings that fit my criteria, please let me know, and please add me to your list of qualified buyers. Let's connect https://calendly.com/jordanscc/30min.